UAE Startup JustAd Raises $5M for AI Advertising Platform

UAE-based JustAd has raised $5M from angel investor Imad Jomaa to expand its AI advertising platform and its Advertise Now, Pay Later model.

For small and mid-sized businesses, a successful advertising campaign does not always mean they have the cash to keep it running. Advertising costs may fall due before sales revenue comes in, leaving businesses with limited room to increase spending, even when their campaigns are performing well.

Also Read: Raff Raises $1.7M to Expand GCC Retail Platform 

The Future of the AI Advertising Platform

JustAd is targeting this gap by combining advertising management tools with financing. Businesses can track campaign performance across multiple channels while spreading their advertising payments over time. The model addresses both the need to measure results and the challenge of funding campaigns consistently.

Whether that combination appeals to advertisers beyond the Middle East and North Africa (MENA) will be an important test as the company expands.

Unified Marketing Solutions

Founded in 2025 by Ahmed Elsayed, JustAd is an AI-powered marketing platform that brings advertising management across Meta, TikTok, Snapchat, and Google Ads into a single workspace.

Its features include AI-driven campaign analysis, tracking and attribution, product catalog management, and unified reporting. These tools help advertisers monitor campaign performance across platforms rather than manage each channel separately.

“Advertising is changing faster than most businesses can follow. AI is taking over how campaigns are built and measured, and budgets are spreading across more platforms every year,” said Elsayed, founder and CEO of JustAd.

Scaling Global Expansion

The company also offers Advertise Now, Pay Later (ANPL), a financing model that allows businesses to launch advertising campaigns and pay for media spend in instalments over periods of up to 12 months.

Through the model, clients use certified agency advertising accounts across the four platforms and receive direct technical support. This combines campaign management with a payment option designed to give businesses more flexibility over when they pay for advertising.

JustAd has built its business in MENA, serving e-commerce brands, advertising agencies, and in-house marketing teams.

The new funding will support its entry into additional markets. Plans include building local sales and customer success teams, adapting the platform to local requirements, and strengthening partnerships with major advertising platforms.