EdfaPay and GoPravo Launch SDPay in Sudan

Saudi fintech EdfaPay and Sudan’s GoPravo have launched SDPay in Sudan, a 50/50 joint venture created to expand digital payments, merchant services, and financial infrastructure.

Headquartered in Khartoum, the new company will target banks, telecom operators, merchants, government entities, and individuals. It combines EdfaPay’s payment technology with GoPravo’s local market knowledge and operational capabilities.

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The venture aims to connect financial services that often operate across separate systems, streamlining how capital moves throughout the region.

Expanding SDPay in Sudan

SDPay plans to help merchants accept payments through QR codes, point-of-sale (POS) devices, and online payment gateways. Its proposed services also include payment processing, digital wallets, payment cards, bill payments, and international remittances.

For businesses and financial institutions, the company intends to provide integration tools that connect payment systems with existing platforms. These will include application programming interfaces (APIs), electronic customer verification, fraud monitoring, transaction reconciliation, and financial reporting.

The aim is to make it easier for merchants to collect payments and for institutions to connect their financial services without managing every technical integration independently.

Technology and Operational Strategy

EdfaPay will contribute its payment technology and engineering capabilities, while GoPravo brings knowledge of Sudan’s market, local relationships, and execution experience.

Ghormallah AlGhamdi, CEO of EdfaPay and chairman of SDPay, said the joint venture aims to establish payment infrastructure operated from within Sudan to help merchants receive their money faster and reduce remittance costs for recipient families.

For government entities, SDPay also plans to support digital payment collection, payroll integrations, and embedded financial services. The companies have announced a broad service portfolio but have not provided a detailed rollout schedule specifying when each product will become available.

Market Integration Challenges

SDPay is targeting a market where connecting banks, mobile wallets, telecom operators, and government collection systems remains a significant challenge.

By establishing a dedicated company in Khartoum, the partners aim to build a shared technology layer that can support multiple financial institutions and payment use cases.

Why it Matters to African Fintechs

Mohamed Elhag, CEO of SDPay, said the need for better integration between existing financial systems was a central reason for creating the venture.

The joint venture highlights a model for expanding fintech services into markets where local knowledge and international payment technology need to work together.

For African fintech companies, the opportunity goes beyond launching another digital wallet or payment app. Shared infrastructure can help merchants accept payments, financial institutions connect services, and governments digitise collections through common technical systems.

For SDPay, the next step is translating its planned services into operational partnerships with banks, merchants, telecom operators, and public institutions. Those deployments will determine how quickly the new venture can establish a role in Sudan.