Customer Experience is the Real Moat for MENA Startups

Some founders in MENA still believe their “world-class code” is what will protect them from competitors, not customer experience. But let’s be honest, nobody brags about lines of code over dinner. 

Customers brag about how easy it is to use your app, how quickly support responds, and whether they feel understood or not. That’s the difference between a product people try and a company people stick with.