Saudi B2B startup Autobia has raised $12M to expand its Autobia auto-parts platform, logistics network, and inventory financing services. The SAR 45 million round was led by Artal Capital, with participation from Aljazira Capital and Wa’ed Ventures.
The funding will support the company's next phase of growth as it builds out a digital platform connecting auto-parts retailers and wholesalers with suppliers. Founded in 2021 by Emad Daghreri and Ahmed Alawfi, the startup combines product sourcing and fulfilment with flexible inventory and consumer payment options.
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Expanding the Autobia auto-parts platform
Auto-parts retailers and wholesalers often need to purchase stock before they can sell it, tying up working capital while they wait for customers to pay. Managing suppliers, deliveries, and payment schedules adds to that pressure.
Autobia brings these activities together through a managed B2B marketplace where businesses can source parts from verified suppliers and access fulfilment services.
Buyers can also purchase inventory on flexible payment terms, while retailers can manage payments from their own customers through licensed payment service providers and buy now, pay later (BNPL) providers.
Scaling logistics and financial services
The new funding will help the company expand its inventory-on-terms offering, giving it room to develop the financial services supporting transactions on its platform. Beyond financing, the team plans to strengthen its fulfilment and logistics infrastructure while advancing proprietary dynamic pricing technology.
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Building infrastructure for the automotive aftermarket
These investments target different parts of the same supply chain: helping merchants source products, receive them efficiently, and make purchasing decisions based on pricing information. The company aims to build more than a digital catalogue for spare parts; it is developing the operational and financial systems that businesses use to buy and sell inventory.
“Our ambition goes beyond digitising auto parts procurement. We are building a technology platform infrastructure that gives traditional auto parts businesses the intelligence, efficiency, and tools they need to compete and grow,” said Emad Daghreri, co-founder and CEO of Autobia.
The Series A follows a $2.5 million seed round in 2023, led by Sadu Capital, with participation from Wa’ed Ventures, Raz Holding, Techstars, and angel investors. The latest round provides additional capital to deepen its presence in the Saudi market.
Why it matters to MENA startups
For Artal Capital, the investment reflects an opportunity to back a company addressing an established industry through technology, logistics, and embedded financial services. Wassim Moukahhal, the firm's head of alternative investments, said the startup could become a key part of Saudi Arabia’s automotive after-sales infrastructure.
Autobia’s model highlights an opportunity for B2B startups across the region: solving the financing and operational problems behind everyday commerce, rather than digitising transactions alone. For auto-parts businesses, easier sourcing has limited value if they cannot finance inventory or get it delivered reliably.
By combining procurement, fulfilment, and payment flexibility, the company is addressing several of those constraints within one platform. The next test will be whether the startup can extend that model across Saudi Arabia while making its logistics and inventory financing operations work at greater scale.
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